Our story
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Agile innovators
We innovate by starting with the customer and working backwards.
![](https://www.cropmarkseeds.com/wp-content/uploads/2024/06/Agile-innovators-980x910-1.jpg)
At Cropmark, we understand that to continue playing our part in growing the food that sustains both people and planet, we need to try new things and embrace change.
That starts by staying close to farmers, and our agronomy and retail partners, actively listening to their needs, understanding them, then evolving our product and service offering to meet them.
Our nimble mindset allows quick decision-making to meet changing market and customer needs.
Passionate expertise
We believe there’s no point in knowledge if you don’t share it.
![](https://www.cropmarkseeds.com/wp-content/uploads/2024/06/Passionate-expertise-980x910-1.jpg)
Our technical expertise is second-to-none, helping our agronomy and retail partners deliver the very best solutions to their customers, and delivering better production and profitability outcomes for farmers.
But it’s not a one way street. By being passionate, curious and open, we have a more dynamic view of the industry, can anticipate change more effectively and fuel our technical innovation. It’s how we remain agile and relevant.
Pioneering performance
Our plant breeding programme is one of the most extensive, innovative and professional anywhere in the world.
![](https://www.cropmarkseeds.com/wp-content/uploads/2024/06/Pioneering-performance-980x910-1.jpg)
We have a proven track record of consistently developing pasture and forage varieties that perform under changing environmental, regulatory and market conditions.
And as the pace of change continues to accelerate, we’re committed to staying close to the leading edge, providing our retail and farmers with the confidence to recommend and sow our innovative, field-tested and patented products.
Invested in success
We’ve been close to the ag industry in New Zealand, Australia and beyond for more than 25 years.
![](https://www.cropmarkseeds.com/wp-content/uploads/2024/06/Invested-in-success-980x910-1.jpg)
Our technical expertise is second-to-none, helping our agronomy and retail partners deliver the very best solutions to their customers, and delivering better production and profitability outcomes for farmers.
But it’s not a one way street. By being passionate, curious and open, we have a more dynamic view of the industry, can anticipate change more effectively and fuel our technical innovation. It’s how we remain agile and relevant.
Future-proofers
We’ll never let the future out of our sight.
![](https://www.cropmarkseeds.com/wp-content/uploads/2024/06/Future-proofers-980x910-1.jpg)
Agriculture has been evolving for thousands of years. But the pace of change is now accelerating rapidly as we transition to a more resilient food system.
So, we’ll continue to look ahead, coming together with our partners to lead change where it’s needed, and finding innovative product solutions that’ll provide sustainable profit and productivity for farming communities, here and around the globe.
Knowledge Hub
Others have knowledge. We share ours.
By collaborating with farmers and our agronomy and retail partners, Cropmark has first-hand insight and specialist knowledge on hand to drive production and profitability for your farm.
View knowledge hub